This news article presents the fact that people during this holiday season are not paying attention to some of the price raises from three of the major firms in America. Initially these firms feared that increased prices due to increasing in ingredients costs were going to scare the shoppers away. However, that assumption did not hold as people continues to buy the same amount of products from these three major firms. In my opinion, the reason people are continuing to buy products from these three companies is because Nike, Mcdonalds, and Starbucks are three of the most well known firms in America, and an increase of twenty cents on a cup of coffee isn't really going to change their mind especially during the holiday season. Thus, this shows a slight increase in price has minimum effects in people's spending behaviors.
http://news.yahoo.com/raise-price-theyll-still-come-144949482.html
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