Social media firms are collecting data on their users every second. We the users benefit from social media so much that we sometimes forget how much information we are sharing voluntarily with these companies. Commercial companies can now market their products more efficiently through ad campaigns that target clients who actually mentioned their products in their blogs, Facebook pages, or on their Youtube videos. Moreover, social media provides a more efficient workplace environment. Companies use internal social networks in order to connect their workers from all over the country and the world. These networks lower travel costs and make communication between employees easy and fast. Individuals are also benefiting from social media since it provides a wider job search environment. People are able to stay in touch with their high-school friends, college buddies, and co-workers in a matter of seconds by typing a comment on their social media pages. We are not aware yet of all the contributions social media has to offer since it is still very new. But we already see increases in efficiency, which ultimately leads to higher productivity.
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